Big Impact

Not-for-Profits in Buckinghamshire will be treated to a day of inspiration from some of the UK’s greatest marketing gurus. Around 200 hundred third sector professionals are expected to attend the ‘Big Impact’ Not-for-Profit Conference, which takes place at The Gateway in Aylesbury on 29th September.

The event, hosted by Community Impact Bucks and sponsored by Urban Media, aims to help local voluntary groups attract the attention they deserve. There are over 2500 registered charities in Buckinghamshire, so effective communications and a strong identity are crucial for survival. A recent skills audit by Community Impact Bucks (CIB) revealed that that marketing, attracting volunteers and demonstrating outcomes are the greatest concerns for local non-profits. Communications and PR Executive at CIB, Stacey Astley-Clark, says the conference was built around these insights. ‘The most successful charities are those that connect with both supporters and volunteers on an emotional level, and that can only be achieved through powerful storytelling.

The aim of this event is to give Buckinghamshire’s non-profits a fresh perspective on how they communicate their message and provide some useful tips and tools to make an even bigger impact’ Participants can select from a variety of workshops which include Brand Building, Crowdfunding, PR, Online Marketing and Impact Measurement. There will also be an inspirational showcase of some of the UK’s most successful charity campaigns and a keynote presentation from Anahid Basmajian, Creative Media Director of The Media Trust.

Among the line-up of marketing experts sharing their wisdom is Giles Robertson, founder of Green Banana Marketing, an agency that works exclusively for clients with a social mission: ‘With ever greater pressures to gain new supporters and increasing competition, building your appeal and what you stand for is essential’ Early Bird Tickets at the reduced price of £25 are on sale this week