George Marshall’s book on climate change communication has had widespread acclaim from environmentalists all over the world.

George Marshall has written an influential book on the challenges of climate change communication – the book has just been re-released in paperback. Now the author of ‘Don’t Even Think About it – why our brains are wired to ignore climate change’ is coming to Milton Keynes to give a talk about his ideas and answer questions – paperback copies of his book will be available for purchase and signing.

The event will take place at St Paul’s School in Leadenhall on Friday 20th November at 7.30pm.

To book your place at the event via Eventbrite, click here: prebooked tickets are £4. £5 if you pay on the door.

This event is one of the two main activities organised by Transition MK, a local environmental group, in November that are aiming to put a local mark on the national and international efforts to address the issue of climate change. The second event is the Climate Change Gathering at Campbell Park on Saturday 28th November.

George MarshallDescribed by The Guardian as “The most important book published on climate change in the past few years”, Don’t Even Think About It is full of witty and engaging stories through which, drawing on years of his own research, Marshall shows in how the scientific facts of climate change can become less important to us than the social facts – the views of the people who surround us. He argues that our values, assumptions, and prejudices can take on lives of their own, gaining authority as they are shared, dividing people in their wake.

He argues that once we understand what excites, threatens, and motivates us, we can rethink and reimagine climate change, for it is not an impossible problem. Rather, it is one we can halt if we can make it our common purpose and common ground.

Don’t Even Think About It does not talk in detail about the impacts of climate change or the things that make us turn away. There are no graphs, data sets, or complex statistics, because, in the end, all of the computer models and scientific predictions are constructed around the most important and uncertain variable of all: whether our collective choice will be to accept or to deny what the science is telling us. And this, says Marshall, is the most engrossing and intriguing question of all.

To find out more about the book, visit the website: or too see it’s trailer, click here. You can also follow George Marshall on Twitter: @climategeorge.

George Marshall’s main projects applying the learning from his book are working with people of faith and people of conservative values to develop better narratives that will build conviction among their peers. You can see his recent work on the website of Climate Outreach.

For more information, visit Transition MK website: You can follow updates about the events on social media:

Twitter: @TransitionMK or search: #climatechangeMK
Facebook: Transition MK

Climate change communicating poster (1)